Push up Page Rank with Target Keyword in Url
Written by adminYou may have wondered why I have been insistent on keyword research preceding the registration of a domain. The answer is that if you decide on your keyword and then register your domain name, in that order, you could push up page rank with target keyword in url too.
What this means is that if your research shows that there is demand for content on a subject, say, “How to Blog For Money”, then it makes imminent sense for you to include the keyword in the url too.
That way, you would be able to leverage not only what goes into your pages, namely SEO-rich web content, but also other places on your website.
Effectively, if you follow this route, you would be able to push up page rank with target keyword in url, the blog title, content heading as well as the web content itself.
Compare this with what your competitor could do. Let’s call him Mike. Now assume Mike likes to see his name in the url. So he registers his domain as mike.com while you go on to register your domain with the keyword of your choice, say howtoblogformoney.net. In Mike’s case, he would be able to have his target keyword in content, on his blog title and possibly, the page heading.
You, on the contrary, could do all of the things that Mike does—as well as enjoy the additional advantage of pushing up the page rank of your blog by having the target keyword in the url too.
To illustrate the point, I ran a search like any other searcher interested in learning about how to blog for money. I keyed in the terms, “how to blog for money” without the quote marks in the google search box.
I found that out of the 10 results thrown up by Google on page 1, (this is at the time of writing), two of the links had the keyword, howtoblogformoney in the url, while 8 did not have them.
Amongst the top three was Problogger, even though it did not have the search terms in the url, while two websites, with the keyword, howtoblogformoney, in their url ranked No 5 and No 8 respectively.
Of these, the No 5 position was held by a blog with blogspot, while this blog ranked No 8.
Now you may wonder why I would consider a Google page rank of No 8 worthy of even a passing mention, when your goal, like mine, is to wrangle the No 1 position.
The answer is that this rank was achieved within 14 days of the first blog post being made, without any other effort at promoting the blog!
Many webmasters argue that they do not optimize their website for one keyword. Instead their goal is to optimize it for several keywords. So having the target keyword in url is not as much a must as creating quality content.
For instance, someone who is targeting traffic seeking information on how to blog for money is likely to optimize their site not only for the keyword, howtoblogformoney, but also for related keywords such as howtoblog and blogformoney.
Hence, getting a leg-up for one’s target keyword is not enough. Instead, the trick is to concentrate on creating keyword-rich content, instead of depending on a keyword-rich domain name to attract traffic.
There can be no argument about the fact that content is king on the Internet, may it be with surfers or with search engines. But having said that, there is no denying the fact that having your target keyword in url does give the small push to your big goal.
Keyword Research: Denting Competition with Long Tail Keywords
Written by adminMost people assume that registering a domain is the first step to setting up a blog. Hence they find a registrar of domains or head for a hosting company which provides both hosting and registration service. They select a name they think sounds nice for their blog, check its availability and register it and get hosting service.
It is after this that they start thinking of content, traffic and customers.
Problem is that this approach does not work anymore.
The Internet has been around now for some time and the mountains of content has already been created and indexed by the search engines. Hence, if you were to try and create a website or a blog now which promotes a single word such as a blog or Psoriasis, you are bound to create web content that is likely to lie buried underneath tons of content churned out daily by millions of websites and blogs that populate the Internet.
Thus, the most attractive option available to late entrants to the Internet, who want their websites to be visible amidst the clutter of information available on every subject imaginable, is to consider the possibility of using long tail keywords.
What is a Long Tail Keyword
Long tail keywords, also know as broad keywords, are a combination of two words or more words, which a surfer may key into to a search engine’s search box. Thus, an example of a long tail word would be the words, “how to blog”, “blog for money” or “how to blog for money” instead of just the narrow term “blog”.
Similarly, you would be using long tail keywords when you search for “money-making blog”, “blogging for money” “make money online” or “Seo keyword research”. On the contrary, you would be searching for short tail keywords when you for search for narrow keywords like blog, blogs, blogging, money or keyword.
Long tail keyword is the coinage of Chris Anderson. He first used it to describe the strategy used by market-savvy marketers for building websites on combination phrases which faced low competition and brought in limited amount of traffic.
Since these words had low competition, it became possible for you to rank your websites high on the search engine pages as compared to the time, effort and money you would need to get the same ranking with the more-competitive short tail keywords.
Advantages of Using a Long Tail Keyword
Long tail keywords have evolved as part of the development of the Internet. By definition, they are aimed at attracting small traffic flows rather than large ones. Some may wonder why one would like to attract smaller number of visitors, when it is possible to use narrow keywords to attract larger number of surfers.
The answer is simple. The competition for narrow tail words is severe. It would be near impossible for a new entrant with a small advertising budget and limited knowledge of the Internet to create visibility easily, if he were to build his web content on narrow keywords.
When websites are build on long tail keywords, the content is focused and is tailored to meet the requirements of those who visit your website rather than cover a wide broad array of topics.
Long tail keywords also carry an added advantage. They convert into sales far more easily as compared to short tail keywords. Hence, if your intent is to make money out of your blog, and that too with small investment over a short time frame, then it would be better to do so by building a website on a long tail keyword.
Keyword Research: Common Mistakes that People Make
Written by adminI am sure that anyone who has a smattering of the Internet jargon is familiar with terms such as Google Adsense, Google Analytics, Keyword Research, Seo Keyword Research, Keyword Research Tools and other such stuff for creating income generating streams to their web properties, including a website and a blog.
So you may wonder why I would state categorically that keyword research is the first step to creating a blog for money.
The answer is simple.
Keyword research is the corner stone to creating a money-making blog, when your goal is to blog for money.
Let me illustrate this with a simple example.
You have heard of a friend’s friend, who created a website on “how to blog for money” and made a killing by selling the website for $ 1 million dollars. You have met this guy briefly. You know he is an ordinary fellow. Understandably, you are convinced that you can do what he did.
Hence you start the process of setting up your million-dollar website.
You begin your keyword research.
You google for the term “blog”, then “blog for money” and finally “how to blog for money” with the intent of understanding how people name their blogs.
The searches results are uninspiring. It seems people don’t know how to name their blogs!
So you consult a few friends, family members and meet your mentor, who has overseen your professional growth over the years. You think the name “Mindsport” sounds good. Hence you try the name out on a few friends. They hink it is great.
You decide on the blog title: “How to blog for Money” sounds good.
You check out the domains available for registration. You celebrate when you find that mindsport is available though with a dot info tag. You think about it. Your friends think that since your aim is to create an informative site, a dot info site would actually work best for you.
You agree. You register the domain name and you are set to go.
You read up books and ebooks on SEO keywords and SEO optimization. You even hire a SEO specialist to help you find good keywords using the best keyword tools available in the market. You turn to friends for keyword suggestion and they share their keyword research findings with you.
Armed with this list of keywords, you write out the content. You now bring in a friend whose website gets 1,000 hits a day and get him to go over your content. He checks double checks your keyword research method and cross verifies the keyword density in your copy. He feels satisfied. Everything seems hunky-dory.
You publish the content, add a few ads and wait for the money to flow in…
You feel disappointed when that does not happen.
Now truly anxious, you key in the name of your website into the Google search box and feel crestfallen when your website is not on page 1 on any of the search engines for any of the search terms, “blog”, “blog for money” or “how to blog for money”.
Now terribly anxious, you manually start checking the search results, clicking page by page to discovery where your site is buried in the search pages. You cross the 1000 page mark and give up. Despite your very best attempts, neither your domain nor the urls on your page have made it to even the top 1000 pages.
You haul up your SEO expert. You curse your friends. You wonder what went wrong.
The answer is that your keyword research was poor. You didn’t do keyword research the right way before you set up your website.
How to Blog for Money
Written by admin(updated)
It’s amazing! According to Google Hot Trends, some of the top hot searches, at the time of writing of this post, are for the terms, how to blog, blog for money and how to blog for money.
Yet, there are very few websites on the Internet that exclusive teach how to blog, blog for money or how to blog for money, eventhough loads of web content exists, which includes content, amongst other things, on blog, blogging, how to blog, blog for money and ultimately how to blog for money.
Let me elaborate this just a little for those who are new to search terms, or keyword research, as it is known in the blogging parlance.
Try entering the words, “how to blog for money” in the Google search box without the quote marks. This is the kind of term that you would typically enter into the Google search box if you were looking for a guide to blogging, that would yeild you a decent if not fantastic income.
It may surprise you to know that the search term, how to blog for money, throws up 361,000,000 links, while blog for money and how to blog yeild 367,000,000 search results and 545,000,000 search results respectively.
These are a lot of links. You could argue that they include all pages on the world wide web which have the search words in the order searched rather than information that exactly matches the terms searched.
That’s true.
To address this issue, now try searching the three terms, how to blog, blog for money and how to blog for money enclosed in quote marks. The quote marks limit the search to the exact terms under search.
“How to blog” throws up 433,000 search links, “how to blog for money” shows 612,000 links, while “blog for money” still throws up an astounding 2,660,000 links.
Clearly, there is an appetite for information in general on blogging, but more so on the subject of how to blog, blog for money and how to blog for money.
Also, the search results show that people are looking for targetted information, if possible under one roof, a kind of one-stop, step-by-step guide to blog, blogging, how to blog, blog for money and how to blog for money.
It is to fill this gap that I created this blog.
Bulk of what I write here has been tried and tested, tested out by me on my journey to making a living off the Internet. Considering that my journey was not easy, this blog has also been created in the hope that it will ease the process for many others who would like to try their luck blogging.
