Free Keyword Research Tool: Google Adwords Keywords Tool
Written by adminWhile the decision to pay for a free keyword research tool or opt for a paid one is personal, there are several free keyword research tools, which are available and can be used to find money-making keywords.
Google Adwords Keywords Tool
As the name indicates, Google Adwords Keywords Tool is Google’s research tool. This is primarily for advertisers who promote words using cost per click (CPC) advertising to gauge competition strength but it can also be used by a newbie.
This free keyword research tool provides two search options. You can key in descriptive words or phrases to find competition for the search terms you wish to promote including the name of your website. Alternatively, you can also find the keywords that are indexed by the google search engine spiders for a particular term.
To use this tool, key in a search word or phrase you want checked out, such as “how to blog for money”, “how to blog” or just “blog for money”. Check the “use synonym” box. Choose the descriptive words or phrase option, key in the captcha and run the search.
The search will yield advertiser competition, local search volume for the month, and global monthly search volume. You can search for a broad, phrase or an exact match. The synonyms keyword feature will offer other similar keywords you can choose while finalizing the list of keywords you need to promote your website.
Additional information can be generated by using the Show/Hide Column option.If your intent is CPC, you may be more interested in the advertising position of a particular word and the cost involved in promoting these words.
As a newbie, your interest may be in discovering keywords with commerical potential, around which you may want to build your website.
You can also find year on year search volumes. In simple terms this column shows the pubkic interest in the term now as compared to the same period in the previous year. This information is useful for analyzing search trends for a set of words or phrase over a period of time. Hence, if the volume has grown over the year, it indicates the interest has not been momentary but has been sustained over a period of a year.
This free keyword research tool also allows you to track the highest number of searches seen for a set of words or a phrase. That allows you to gauge whether the trend is moving away or shifting in favor of the words you are interested in.
The Google Adwords Keywords Tool also allows you to search for keywords on a website. You can run a keyword search filling in the name of the website you are interested in into the search box. The website could be yours—or that of a competitor in the same sector, whose marketing success you wish to replicate.
