Free Keyword Research Tool: SEO Book
Written by adminSeo industry veteran Aaron Wall’s Seo Book Suggestion Tool has been around for sometime. Unlike Google’s Adwords Keywords Tool, this tool, including Seo Book’s free keyword research tool, combines the strengths of several search engines such as Google, Yahoo and MSN to provide you with a daily estimate of traffic generated by the term you are interested in, as well as related terms.
The net result is that Seo Book’s tools can provide you with the combined search results of several search engines for the targeted keyword you are researching and its synonyms, or it can provide the same information for one search engine at a time.
The combined traffic estimate is useful, convenient and time saving, as you can take an informed decision on your daily budgets that you may need to allocate if you decide to embark upon pay per click campaigns to drive targeted traffic to your website.
Seo Book Suggestion Tool is able to provide these functionalities as it has an interface with Woodtracker and UK’s Overture. It uses Google Trends for targeted keywords and Google Traffic Estimator to arrive at the daily cost for advertising for the terms in question
Additionally, it makes use of GoRank Seo Tools and Ontology Finder to check the top 1000 Google results for the term you are interested in, as well as its synonyms.
Like WordTracker, Seo Book offers both a paid and free keyword research tools.
Even though it is free, you have to register in order to use the free keyword research tool. Registration has been made a must after the free keyword research tool provider found that some users were scrapping information far too heavily.
Registration requires an opt-in, but it may be worthwhile, since Seo Book throws in freebies which the company claims is worth over $300. The freebies include the Seo Toolbar, a rank checker, video tutorials and an email guide to Seo basics.
Also, a calculator is available to calculate the value of your website—or that of the websites you may want to promote based on your keyword research using the paid and free keyword research tools available.
Both the Seo Toolbar and the Rank Checker have to be downloaded and installed. The former allows you to get an estimate of the traffic and ranking attracted by the websites indexed by the search engines. The latter, on the contrary, allows you to check the rank of your domain on Google, Yahoo and MSN.
In case you opt for the premium product, you get access to additional tools such as Website Health Check, Competitive Research Tool, a Duplicate Content Checker, a Hub Finder and access to the Seo Community.
However, these tools do not come cheap. They were priced at USD $300 a month at the time of writing, which the additional assurance that membership can be cancelled anytime.
Free Keyword Research Tool: Wordtracker
Written by adminWhile Google Adwords Keywords Tool is certainly a universally-used free keyword research tool, there are several other free keyword research tools like Wordtracker, which offer both paid and free keyword research tools. The difference between Wordtracker’s paid and free keyword research tools is basic. When you key in a keyword, keywords or key phrase into the search box, the free tool limits the search results to the top 100 suggestions for free users. The paid tool, on the contrary, generates 1000’s of search results, which could mean massive savings in terms of time and money. Like the Google Adwords Keywords Tool, the Wordtracker also helps website owners and internet marketers find keywords and keyword phrases used by surfers relevant to their business or that of their client’s work. Yet, unlike the Google Adwords Keywords Tool, Wordtracker offers several additional features. First and foremost, the tool can be added to popular browser such as Internet Explorer and Firefox. This means that when you browse the Internet for information, products or services, Wordtracker will provide you with details related to the term you are searching.
Other features include the facility to save lists and access them through Wordttracker whenever you want, and the ability to import and export lists.
You can also check competition for the word you are interested on a specific search engine in one place rather having to go from search engine to search engine to find results specific to that search engine.
At the time of writing this blog, Wordtracker’s paid version was priced at US $329 per annum or US $59 per month. In terms of pound, annual subscription worked out to be ₤161 or while monthly subscription was ₤28 a month.
Free Keyword Research Tool: Google Adwords Keywords Tool
Written by adminWhile the decision to pay for a free keyword research tool or opt for a paid one is personal, there are several free keyword research tools, which are available and can be used to find money-making keywords.
Google Adwords Keywords Tool
As the name indicates, Google Adwords Keywords Tool is Google’s research tool. This is primarily for advertisers who promote words using cost per click (CPC) advertising to gauge competition strength but it can also be used by a newbie.
This free keyword research tool provides two search options. You can key in descriptive words or phrases to find competition for the search terms you wish to promote including the name of your website. Alternatively, you can also find the keywords that are indexed by the google search engine spiders for a particular term.
To use this tool, key in a search word or phrase you want checked out, such as “how to blog for money”, “how to blog” or just “blog for money”. Check the “use synonym” box. Choose the descriptive words or phrase option, key in the captcha and run the search.
The search will yield advertiser competition, local search volume for the month, and global monthly search volume. You can search for a broad, phrase or an exact match. The synonyms keyword feature will offer other similar keywords you can choose while finalizing the list of keywords you need to promote your website.
Additional information can be generated by using the Show/Hide Column option.If your intent is CPC, you may be more interested in the advertising position of a particular word and the cost involved in promoting these words.
As a newbie, your interest may be in discovering keywords with commerical potential, around which you may want to build your website.
You can also find year on year search volumes. In simple terms this column shows the pubkic interest in the term now as compared to the same period in the previous year. This information is useful for analyzing search trends for a set of words or phrase over a period of time. Hence, if the volume has grown over the year, it indicates the interest has not been momentary but has been sustained over a period of a year.
This free keyword research tool also allows you to track the highest number of searches seen for a set of words or a phrase. That allows you to gauge whether the trend is moving away or shifting in favor of the words you are interested in.
The Google Adwords Keywords Tool also allows you to search for keywords on a website. You can run a keyword search filling in the name of the website you are interested in into the search box. The website could be yours—or that of a competitor in the same sector, whose marketing success you wish to replicate.
Push up Page Rank with Target Keyword in Url
Written by adminYou may have wondered why I have been insistent on keyword research preceding the registration of a domain. The answer is that if you decide on your keyword and then register your domain name, in that order, you could push up page rank with target keyword in url too.
What this means is that if your research shows that there is demand for content on a subject, say, “How to Blog For Money”, then it makes imminent sense for you to include the keyword in the url too.
That way, you would be able to leverage not only what goes into your pages, namely SEO-rich web content, but also other places on your website.
Effectively, if you follow this route, you would be able to push up page rank with target keyword in url, the blog title, content heading as well as the web content itself.
Compare this with what your competitor could do. Let’s call him Mike. Now assume Mike likes to see his name in the url. So he registers his domain as mike.com while you go on to register your domain with the keyword of your choice, say howtoblogformoney.net. In Mike’s case, he would be able to have his target keyword in content, on his blog title and possibly, the page heading.
You, on the contrary, could do all of the things that Mike does—as well as enjoy the additional advantage of pushing up the page rank of your blog by having the target keyword in the url too.
To illustrate the point, I ran a search like any other searcher interested in learning about how to blog for money. I keyed in the terms, “how to blog for money” without the quote marks in the google search box.
I found that out of the 10 results thrown up by Google on page 1, (this is at the time of writing), two of the links had the keyword, howtoblogformoney in the url, while 8 did not have them.
Amongst the top three was Problogger, even though it did not have the search terms in the url, while two websites, with the keyword, howtoblogformoney, in their url ranked No 5 and No 8 respectively.
Of these, the No 5 position was held by a blog with blogspot, while this blog ranked No 8.
Now you may wonder why I would consider a Google page rank of No 8 worthy of even a passing mention, when your goal, like mine, is to wrangle the No 1 position.
The answer is that this rank was achieved within 14 days of the first blog post being made, without any other effort at promoting the blog!
Many webmasters argue that they do not optimize their website for one keyword. Instead their goal is to optimize it for several keywords. So having the target keyword in url is not as much a must as creating quality content.
For instance, someone who is targeting traffic seeking information on how to blog for money is likely to optimize their site not only for the keyword, howtoblogformoney, but also for related keywords such as howtoblog and blogformoney.
Hence, getting a leg-up for one’s target keyword is not enough. Instead, the trick is to concentrate on creating keyword-rich content, instead of depending on a keyword-rich domain name to attract traffic.
There can be no argument about the fact that content is king on the Internet, may it be with surfers or with search engines. But having said that, there is no denying the fact that having your target keyword in url does give the small push to your big goal.
How to Blog for Money
Written by admin(updated)
It’s amazing! According to Google Hot Trends, some of the top hot searches, at the time of writing of this post, are for the terms, how to blog, blog for money and how to blog for money.
Yet, there are very few websites on the Internet that exclusive teach how to blog, blog for money or how to blog for money, eventhough loads of web content exists, which includes content, amongst other things, on blog, blogging, how to blog, blog for money and ultimately how to blog for money.
Let me elaborate this just a little for those who are new to search terms, or keyword research, as it is known in the blogging parlance.
Try entering the words, “how to blog for money” in the Google search box without the quote marks. This is the kind of term that you would typically enter into the Google search box if you were looking for a guide to blogging, that would yeild you a decent if not fantastic income.
It may surprise you to know that the search term, how to blog for money, throws up 361,000,000 links, while blog for money and how to blog yeild 367,000,000 search results and 545,000,000 search results respectively.
These are a lot of links. You could argue that they include all pages on the world wide web which have the search words in the order searched rather than information that exactly matches the terms searched.
That’s true.
To address this issue, now try searching the three terms, how to blog, blog for money and how to blog for money enclosed in quote marks. The quote marks limit the search to the exact terms under search.
“How to blog” throws up 433,000 search links, “how to blog for money” shows 612,000 links, while “blog for money” still throws up an astounding 2,660,000 links.
Clearly, there is an appetite for information in general on blogging, but more so on the subject of how to blog, blog for money and how to blog for money.
Also, the search results show that people are looking for targetted information, if possible under one roof, a kind of one-stop, step-by-step guide to blog, blogging, how to blog, blog for money and how to blog for money.
It is to fill this gap that I created this blog.
Bulk of what I write here has been tried and tested, tested out by me on my journey to making a living off the Internet. Considering that my journey was not easy, this blog has also been created in the hope that it will ease the process for many others who would like to try their luck blogging.
